Nice Rice Wholegrain Basmati 250g

Our signature sustainably farmed wholegrain Basmati rice, sourced from a select group of farmers based in Haryana, India. We use only the highest quality grains - aromatic, with a beautiful nutty flavour - making other rice seem, well, ordinary! Perfectly cooked, ready-to-heat and on your table in under 2 minutes... super convenient, but really tasty, too.

And our rice isn’t just delicious - it’s better for the planet too. We source 100% of our rice from pioneering farmers who are reducing CO2 emissions and conserving precious water resources. So, buying Nice Rice means you’re helping create a more sustainable rice industry. It’s rice, done better*.

*BETTER TASTING RICE
We use a single origin, heritage variety basmati across our range.
No artificial colours, flavours or preservatives.

*BETTER FOR THE PLANET
Rice farming has a shocking sustainability record. CO2-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions. We source our rice from pioneering farmers who prioritise sustainability, cutting CO2-eq emissions by 49%.

*BETTER WAY OF DOING BUSINESS
We pay farmers a premium price for committing to sustainable farming. That way we can help farming communities out of poverty and help the planet at the same time.
We also donate 2% of our revenues to train more farmers in the sustainable farming practices.

What's Nice Rice? Put simply: it's rice, done better.
Top quality grains farmed to the highest standards of sustainability, so you can enjoy better tasting rice, that's better for the planet, and a better way of doing business, too. From a group of pioneering farmers in Haryana India, to Nice Rice in your kitchen, together we're creating the future of rice. Join us and be part of a positive change for our planet, one pack of rice at a time.

Sustainably Farmed

Nice Rice exists to create demand for a better rice industry - because when enough people demand 'better' that's what drives progress. So what does a better rice industry look like? It starts with sustainable farming practices that cut methane emissions, preserve water resources and can boost farmers' livelihoods. But it's also about a better way of doing business - making sure farmers are treated fairly and behaving responsibly throughout the supply chain.

Are You with Us? @wearenicerice

It's rice, done better.*

*Better Tasting Rice
*Better for the Planet
*Better Way of Doing Business

*Find out more at wearenicerice.com

Nice Rice

Cooking Instructions - General. Squeeze pouch well to separate grains.; Microwave - From Ambient. Tear open 2cm at top of pouch, heat on max for 90 seconds.; Stir Fry - From Ambient. Medium heat for 2 minutes. Do not reheat.

India

United Kingdom

Mission Brands Ltd,
71-75 Shelton Street,
London,
WC2H 9JQ.

Contact us at hello@wearenicerice.com
Mission Brands Ltd,
71-75 Shelton Street,
London,
WC2H 9JQ.

Pouch

Whole Packaging - Recycle with bags at large supermarket - Don't recycle at home

Full Product Name:
Cooked Brown Basmati Rice.

Storage:
Store in a cool dry place. Once opened, if unheated, keep refrigerated and consume within 3 days.

Usage:
2 Servings

Additional Information:
Nice Rice is a registered trademark of Mission Brands Ltd

Cooked Brown Basmati Rice (98%) (Water, Brown Basmati Rice), Vegetable Oil (Sunflower Oil or Rapeseed Oil)

Suitable for Vegans; Suitable for Vegetarians