Dreamily soft, Pura’s new and improved nappies are our comfiest yet. Soft and safe for sensitive skin, they provide up to 12 hours leak protection to keep your baby dry day and night.
These disposable nappies feature a super-absorbent core with stay-dry channels that quickly lock moisture away from delicate skin. A breathable, top layer made with plant-based materials promotes airflow to help reduce irritation and support healthy skin, helping to protect against nappy rash.
Made with your growing baby’s health in mind, Pura’s Allergy UK certified, toxin-free* disposable nappies for sensitive skin are Totally Chlorine Free, dermatologically tested, and OEKO-TEX® Standard 100 certified, making them suitable for even the most delicate or eczema-prone skin.
Pura nappies are produced in a facility powered by green electricity and packaged in recyclable paper.
As a proud B Corp, Pura is committed to caring for the planet. Pura’s new nappies are wrapped in a paper pack, freshly designed to feature Pura’s spokesbabies. Tackling nappy waste, Pura NappiCycle already recycles 60 million nappies annually and is working hard to achieve a national roll-out.
Loved and trusted by parents, Pura nappies have an impressive list of awards from Mother and Baby, Loved by Parents, Made for Mums and many others.
Care Instructions: Change nappies frequently to help prevent nappy rash and change immediately after a poo. Dispose of used nappies with normal household waste unless nappy recycling is available in your area. Do not flush. Store in a cool, dry place. Discontinue use if irritation occurs.
Safety Information: To avoid danger of suffocation, keep packaging away from babies and children.
• CLOUD SOFT™ NAPPIES FOR SENSITIVE SKIN - Keep your little one comfortable every day with Pura Cloud Soft™ nappies. Featuring a flexible fit, they're clinically proven to be gentle on delicate skin while supporting babies through crawling, walking and active play.
• UP TO 12 HOURS LEAK PROTECTION - Our highly absorbent core with advanced stay-dry channels provides up to 12 hours of reliable leak protection, helping keep your baby dry during busy days, naps and overnight sleep.
• SECURE FIT FOR CRAWLING, WALKING & ACTIVE PLAY - Pura nappies provide a secure yet flexible fit with a new stretchy waist that moves with your growing baby. Also featuring the new Blowout Blocker™ helping to contain poo explosions, preventing messy leaks and multiple outfit changes.
• HYPOALLERGENIC NAPPIES FOR SENSITIVE SKIN - Dermatologically tested and Allergy UK Certified, these newborn nappies are made without fragrance, lotion, parabens, phthalates or natural rubber latex. Toxin free * and Totally Chlorine Free*, they're ideal for babies with delicate or eczema-prone skin.
• RESPONSIBLY MADE BY A CERTIFIED B CORP - Thoughtfully crafted using renewable electricity and responsibly sourced FSC-certified paper packaging. Pura NappiCycle also recycles up to 60 million nappies* in the UK annually.
* Made without toxins and chemicals of concern as defined by EWG Verified standards
** Paper packaging, plant-based Polyethylene in topsheet and cuffs, responsibly-sourced wood pulp in the core
We're on a mission to protect your baby's skin with the cleanest and safest wipes and nappies possible. Certified to be allergy and eczema safe, while at the same time respecting our planet with alternatives to plastic where possible and no toxins. So, by choosing Pura, you’re protecting their skin and their world at the same time.
Renewable energy Pura HQ and our nappy manufacturing plant is powered by certified green energy – electricity produced from renewable sources like wind or solar. Any waste created during production is, where possible, recycled and no waste is sent to landfill.
Recyclable packaging Our entire product range is wrapped in recyclable packaging. Our wipe packs were designed without a hard plastic flip top lid so can be recycled with other soft recyclable plastic. Our nappy packaging is made from paper so you can easily recycle it with your regular paper recycling.
Plant-based materials Wherever possible, we’ve replaced plastics and non-renewable materials with plant-based alternatives. Our wipes are made from 100% plant-based, plastic-free cloth. Our nappies feature organic cotton in the back sheet and have a super-absorbent core made from totally chlorine-free wood pulp.
Features
Up to 12 hours leak protection, Made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex and phthalates, Plant-based materials against baby's skin, Dermatologically tested, Allergy UK Certified, British brand, New and improved cloud-soft, Blowout Blocker technology
Further Description
We've gone -platinum! LBP - Lovedbyparents Winner - Best Innovative Nappy Pants Range Platinum 2025 lovedbyparents.com
Holy poops we recycle nappies... And we're the only UK baby brand doing it! Around 3 billion disposable nappies are thrown away in the UK annually. Pura NappiCycle has the solution. We recycle 60 million nappies each year, turning them into useful items like road surfaces and benches. At the moment, it's only happening in selected areas - so we're on a mission to bring nappy recycling to all UK parents!
Pura is proud to be... The Multibank's official nappy and wipes partner, working together to ensure all babies have access to more toxin-free** baby wipes and nappies. Find out more about The Multibank's vital work fighting poverty and pollution: themultibank.co.uk **Made without toxins as defined by EWG's list of "unacceptable" ingredients.
Loved by parents "No leaking! A great fit! and zero rash!!" - Ashley "Soft and comfortable on my daughter who has eczema" - Clare
Brand
Pura
Preparation and Usage
The grown up bit! Care instructions: Change nappy pant frequently to help avoid sore skin and nappy rash and always change straight away after a poo. Remove the nappy pant by tearing the sides, wrap securely and dispose of with normal household waste (or check if nappy recycling is available in your area). Do not flush.
While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. Zoom by Ocado is therefore unable to accept liability for any incorrect information. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Zoom by Ocado's prior consent, nor without due acknowledgement.
